Communicate via social media

CISL on Facebook
The Facebook page for the NCAR-Wyoming Supercomputing Center has several hundred followers, including key partners and collaborators in the Wyoming community. Our updates and stories quickly reach those key stakeholders, and are often re-shared with their constituencies, elevating the profile of our facility and the science it enables.

In today’s rapidly changing and increasingly socially networked media landscape, it is important for CISL to identify opportunities and to engage with the public in areas where they are active. To this end, it is becoming more important to use social media strategically. CISL has been working to identify ways to increase its followers and deliver more content via its Facebook pages and Twitter feeds.

CISL uses traditional and social media to communicate the technical and scientific accomplishments of CISL staff, the users of CISL resources, and the visitors and interns who engage in collaborative and professional development activities with our laboratory. Promoting and sharing CISL’s work via social media gives greater visibility to the supercomputing resources and their value not only in advancing science, but also in how that science serves society.

In addition to showcasing NCAR science, social media can also increase community interest and engagement. For example, CISL recently shared Cheyenne’s local TV station KGWN’s story about the inauguration of its newest supercomputer named Cheyenne. This post reached over 1,000 people, in addition to those who found the story via KGWN’s social media feeds, and helped drive attendance at the NWSC Open House on 12 August 2017.

A focus on highlighting collaborative efforts in our science and outreach programs resulted in increased social media impressions. For example, a Tweet about a program co-presented with Intel garnered nearly 3,000 impressions. Twitter has also been essential for recruiting intern candidates, as several applicants for the 2017 SIParCS program indicated they found the internship via social media.

CISL is also in the process of restructuring and enhancing its video content on YouTube in an effort to better integrate it with other NCAR/UCAR materials, make it easier to find, and improve the quality of our channel. In FY2017 CISL produced several new videos for YouTube and other social media on topics such as their involvement at the IEEE Supercomputing conference, an Introduction to the Cheyenne Supercomputer, and intern presentations.

This work is supported by NSF Core funding.