Communicate via social media

Social media collaboration
Results of CISL's collaboration with NSF on a social media push about recently published solar research. Within hours, the story reached nearly 750,000 people who follow NSF, in addition to several thousand who follow the NCAR/UCAR AtmosNews channel.
NWSC on Facebook
The Facebook page for the NCAR-Wyoming Supercomputing Center has several hundred followers, including key partners and collaborators in the Wyoming community. Our updates and stories quickly reach those key stakeholders, and are often re-shared with their constituencies, elevating the profile of our facility and the science it enables.

In today’s rapidly changing and increasingly socially networked media landscape, it is important for CISL to identify opportunities and to engage with the public in areas where they are active. To this end, it is becoming more important to use social media strategically. CISL has been working to identify ways to increase its followers and deliver more content via its Facebook pages and Twitter feeds.

CISL uses traditional and social media to communicate the technical and scientific accomplishments of CISL staff, the users of CISL resources, and the visitors and interns who engage in collaborative and professional development activities with our laboratory. Promoting and sharing CISL’s work via social media gives greater visibility to the supercomputing resources and their value not only to advancing science, but also how that science serves society.

In FY2016 we worked with NCAR/UCAR and NSF to promote a story on solar research by NCAR scientist Matthias Rempel that was published in the journal Science. By joining social media forces with NSF on Twitter, the story reached nearly 750,000 people in addition to thousands of followers of AtmosNews, NCAR’s social media channel. Given this success, we plan to diversify and expand our Twitter engagement as part of developing a coherent and more active social media strategy.

In addition to showcasing NCAR science, social media can also increase community interest and engagement. For example, CISL recently shared a story and photos about the arrival and installation of its newest supercomputer named Cheyenne. This use of social media reached key members of the Wyoming community and created some “buzz” around its official unveiling and other upcoming community activities planned for the spring of 2017.

CISL is also in the process of restructuring and enhancing its video content on YouTube in an effort to better integrate it with other NCAR/UCAR materials, make it easier to find, and improve the quality of our channel. This is an ongoing project in collaboration with other labs and UCAR multimedia services, UCAR Connect, and UCAR Communications. In FY2016 we developed and began to implement new guidelines to ensure consistency and rigorous compliance with copyright and other requirements.

This work is supported by NSF Core funding.